Mentors

Maggie Crowe OBE 

After what was meant to be no more than a summer job at a record distribution company, Maggie Crowe found herself drawn to the music industry. Having worked her way up from a secretary at BPI, the record industry’s trade association, to its Director of Events and Charities, Maggie has been responsible for the UK’s most iconic music events, The BRIT Awards for many years. In 2012 her hard work and passion was recognised as she was awarded an OBE for her contribution to the music industry and charity.

If the music business is calling your name or you want advice on planning stand-out awards, Maggie is the mentor for you!

Book your exclusive session with Maggie Crowe OBE  

Tracy Halliwell MBE 

Having accumulated more than 20 years’ experience in senior sales and marketing positions for some of the UK’s leading hotels and properties, no one was better equipped to take on the role of Director of Business Tourism and major Events at London & Partners, the capital’s global marketing organisation, than Tracy Halliwell. Since joining in 2011, she has worked closely with the city’s stakeholders to develop London’s major events and tourism offering—attracting some of the world’s leading brands and events to the city. Tracy was named one of Event 100’s most influential people in the industry in 2013 and 2014 as well as receiving an MBE for services to business tourism in 2014.

Book your session with Tracy to learn the tips of getting to the top in hotel and business tourism  

Sharon Robinson 

Sharon Robinson entered the events industry at just 16 years old, starting her career as a HR Assistant at TNT Showfreight. Twenty-seven years later, Sharon can tell a truly inspirational story of a young woman who started at the bottom and worked her way to the top. After being instrumental in a total company rebrand and working across every department at CEVA Showfreight, a leading provider of logistical services, Sharon was appointed as the company’s Managing Director—a promotion that her team called inevitable as they praise her for her drive, dedication and commitment.

Book a mentor slot with Sharon for her advice on working your way to the top  

Lisa Hannant 

With over 25 years’ experience in the events sector, Lisa Hannant has worked across a range of products and international markets. Since joining leading event organisers, Clarion, in 2008, she has been responsible for driving the strategic development and growth of a number of divisions—successfully positioning a number of its exhibition, conference and publishing portfolios in international markets. In 2013, Lisa became the first female to join Clarion’s management board.

Do you want to be the first female to join your company’s board?

Hear all about how Lisa did it by booking your exclusive mentoring session  

Janice Edmunds 

Prior to becoming Operations Director at global events company, Montgomery, Janince Edmunds worked as both an Exhibition Manager and Event Director—giving her a holistic understanding of the events industry and what it takes to be successful within it. Janice uses this insight into the challenges and opportunities facing each department to help shape industry best practice—sitting on a number of boards and advisory committees including the Cross Association H&S Committee, the AEO Operations Working Group and the AEV Sustainability Committee. Passionate about leading our industry to a sustainable future, Janice was instrumental in Fresh Montgomery becoming the first organiser to become registered to ISO20121.

If you’re as passionate about sustainability and operations as Janice, be sure to book an exclusive mentoring session with her now  

Lou Kiwanuka

In her 20 years in the industry, Lou Kiwanuka has worked on some of the most coveted events across the globe—establishing a breadth of knowledge during her time spent as a Show Owner, Venue Manager, Operations Manager and Contractor. Lou started EventShaper in 2015, where she is able to use her profile within the industry to provide operational management and support to a wide variety of events. Her experience positions Lou to continue to be at the forefront of the industry, where she can drive progress of meaningful change whilst maintaining fundamental principles.

Do you have dreams of starting your agency but not too sure on the first step towards getting them off the ground?

Book your mentoring session with Lou to get her advice on making it a success  

Annie Byrne 

With a natural keen eye for the written word, Annie Byrne has quickly made a name for herself as one of the key journalists reporting on the events and exhibitions industry. Editor of EN, Mash Media's cornerstone and industry leading title, Annie has been central to the industry initiative EN 30 Under Thirty, that looks to enhance the careers of 30 industry members who are under the age of 30, and has become a key cog in the stewardship of young event professionals. In her spare time, Annie is also Editor of We Blog Events (www.weblogevents.com), winner of Highly Commended in the UK National Blog Awards 2015 and has also won the Most Innovative Blog award for her personal site (www.theocdsquirrel.wordpress.com) at the UK National Blog Awards 2014.

Do you want to enhance your event communications or bring blogging to life within your strategy?

Book your session with Annie to get all of her top tips  

Emma Eveleigh

Founder and Joint MD of LiveBuzz Ltd. Working in the events industry since 1992 for Blenheim Exhibitions then CTS registration. Emma started her first business Blaxx Registration in 2002 and then joined forces with Justin Craig in 2011 to create a new era data management and registration company, LiveBuzz. The LiveBuzz Group provides registration, technical development, event web sites and staffing for over 120 events UK and rest of world, employing a team of 40 the Coventry HQ.

Respected throughout the events sector Emma has carved out a niche for herself as a sounding board for event organisers who need expert advice regarding registration services and data management. Emma and Justin lead the development team to create world class systems and service. Emma's irrepressible energy, professionalism and expertise drives LiveBuzz forward. As well as being a single mother of 2 daughters, juggling school PTA commitments, teenage tantrums and 'on call taxi' driver.

Book a session with Emma if you’re passionate enough to start your own business or drive a team forward and need some practical advice of what to prioritise.

Book a session with Emma here

Jackie Brown

Jackie Brown is currently Director of Client Solutions for Freeman and has overall responsibility for account management, event planning and delivery within the EMEA region.An experienced commercial professional, Jackie has more than a decade of event sales and marketing experience, working both in hotels and head offices of major hotel groups, including Hilton UK & Ireland, Ramada Jarvis and GLH (Guoman & Thistle Hotels). Jackie joined Freeman EMEA from The Hotel Partnership, where she held the role of Commercial Director.

If you want to turn your passion for getting things done, and done well, into a successful career path, then a chat with Jackie is the perfect start.

Book your session here

Charlotte Johnson

Charlotte has over 12yrs experience in events, experiential and marketing. After joining Alexandra Palace she has worked events including; RedBull Soapbox races, Secret Cinema and the 2012 Olympics. She left Ally Pally to set up Live Consultancy a creative digital and events agency. Since its creation, Live Consultancy has delivered a range of digital and creative marketing projects for clients including QVC and Soho House Group.

Book a mentor session with Charlotte for top tips on all things digital

Samme Allen

With more than 25 years of sales experience working with unique venues including the Barbican, Twickenham Stadium and most recently the Scottish Exhibition and Conference Centre plus volunteer roles at Meeting Professionals International and the Business Visits & Events Partnership , Samme Allen combines her commercial development skills, a vast black book of corporate, agency and association clients and a passion for the industry to create a successful track record in business growth.

Having recently set up her own business consultant, Sequoia Partnership, Samme has developed a wealth of experience within the international meetings and events industry in roles focused in sales, social media, marketing, PR and event management.



If you want to learn how to use your creativity to make a mark, learn from the best and book a mentoring slot with Samme today